collectID enables a new communication channel for Atlético Mineiro fans


Crypto, AR, OTT and more: Talking about Innovation with Felipe Ribbe of Atlético Mineiro.

With the NFC tag, we wanted not only to allow fans to verify the authenticity of the jerseys and register their jerseys on their names but also to make the jersey a new communication channel with fans. [...] More than a smart jersey, we like to call it a living jersey, because the NFC technology allows us to be always adding new features, content, and coupons in the special area, so the jersey that fans started to receive in November will be a different jersey that they will have in April 2022, for example.